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The stories behind big brand names…

Ever wondered how Nike got its Swoosh? Or where “Starbucks” came from? Read on!

1. Nike

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The name “Nike” originates from Greek Mythology – she was the winged goddess who personified victory. The swoosh symbolizes her flight!

2. Skype

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The original concept for “Skype” was “sky-peer-to-peer” (which also explains the cloud concept for their logo). This was obviously too long a name – it morphed into Skyper and subsequently Skype.

3. 7 Eleven

How 50 Big Companies Got Their Names

Originally named “U-Tote’m,” the convenience store chain was renamed 7 Eleven in 1946 to reflect their newly extended hours (7am to 11pm!)

4. Coca Cola

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Coca Cola, a carbonated mix of coca leaves and Kola nuts (for flavoring). The “K” was changed to a “C” to make the name look better. Oh the power of alliteration!

5. Pepsi

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The name Pepsi hails from the digestive enzyme “Pepsin” – who would have thought a soft drink would be named after an enzyme? Strange.

6. Starbucks

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The Starbucks empire was named after “Starbuck,” a character from the novel Moby-Dick!

7. Virgin

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One of Richard Branson’s employees suggested “Virgin” as a name, as they were “complete virgins” at business (at the time, that is!)

8. eBay

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eBay was part of the Echo Bay Technology Group – however EchoBay.com was already taken by a mining company from Nevada. The second choice was eBayy!

9. Mattel

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Mattel was derived from a combination of the founders’ names – Harold “Matt” Matson and Elliot Handler.

10. Reebok

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Reebok is a stylized version of the word “rhebok,” which is an African antelope. Run – run like an antelope!

Funny isn’t it! What are your favourites?

NJ

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